---
title: "Don Reinertsen: Ideas That May Change Your Approach To Product Development"
description: Don Reinertsen shares some of his critical product development insignts in 8 short video interviews with AON's
image: https://playbookteam.com/hubfs/Imported_Blog_Media/Screen%20Shot%202017-10-16%20at%204_20_24%20PM1111111111111111-1.jpg
---

Got time to read a book? Lately, neither do I. That's why I was very excited to find these 8 short video interviews with Don Reinertsen. In minutes, not hours, Reinertsen shares some of his product development gems on [Cost of Delay](https://playbookteam.com/cost-of-delay) and other topics...

If you read our blog regularly you know that built into PLAYBOOK are many Lean, Agile and Kanban principles, and that we've gotten a lot of our inspiration from Don Reinertsen. We've recommended [his books](https://www.amazon.com/s/ref=nb_sb_ss_i_2_6?url=search-alias%3Dstripbooks&field-keywords=don+reinertsen&sprefix=don+re%2Cstripbooks%2C251&crid=DAYK8OADCK5I) and linked to much of his content across the web.

But if you don't have time to read his book, ***[Managing the Design Factory](https://www.amazon.com/Managing-Design-Factory-Donald-Reinertsen/dp/0684839911/ref=sr_1_2?s=books&ie=UTF8&qid=1508192910&sr=1-2&keywords=don+reinertsen)***, here are some of Reinertsen's most useful insights baked into a series of eight short video interviews with Sefan Hohn, Agile Coach at [AOE](https://www.aoe.com/de/home.html). Watch them at your leisure and be inspired by Reinertsen's sensible analogies and insights into changing our approach to product development.

(Note: Keep in mind that because AOE is a software company, Reinertsen speaks from the context of software development. Some answers may differ slightly in the context of hardware development.)

**1. The Cost of Delay **

 

**2. The Difference Between Manufacturing and Software Engineering**

 

**3. Measuring Queue Time vs. Cycle Time**

 

**4. The Economics of Batch Size   
**

 

**5. The Short-Comings of Scrum**

 

**6. Mixed Methodologies**

 

**7. Agile vs. Waterfall**

 

**8. Limits of Self-Organization and Scaling Agile**    
**  
**

 

*** Want to create flow for your product development teams? Watch a demonstration of Playbook and see how Playbook clears the path from product idea to launch.***

[![Watch Demo Video](https://no-cache.hubspot.com/cta/default/510348/f58f2ee2-61f1-44a2-af7f-6d6946290b98.png)](https://cta-redirect.hubspot.com/cta/redirect/510348/f58f2ee2-61f1-44a2-af7f-6d6946290b98)

 

## Related Content

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 David Paulson 

 Oct 17, 2017 12:00:00 AM

### [Lean or Agile, Which is the Best for Hardware Development…?](https://playbookteam.com/resources/blog/lean-or-agile-which-is-the-best-for-hardware-development-)

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[![](https://playbookteam.com/hs-fs/hubfs/Imported_Blog_Media/Burndown%20Chart%20Blog-1.png?width=352&name=Burndown%20Chart%20Blog-1.png) ](https://playbookteam.com/resources/blog/burndown-charts-dont-work-for-hardware)

 David Paulson 

 Oct 17, 2017 12:00:00 AM

### [Burndown Charts Don't Work for Hardware](https://playbookteam.com/resources/blog/burndown-charts-dont-work-for-hardware)

[Read more ](https://playbookteam.com/resources/blog/burndown-charts-dont-work-for-hardware)

[![](https://playbookteam.com/hs-fs/hubfs/Imported_Blog_Media/WSJF%20(Weighted%20Shortest%20Job%20First)-1.png?width=352&name=WSJF%20(Weighted%20Shortest%20Job%20First)-1.png) ](https://playbookteam.com/resources/blog/wsjf-weighted-shortest-job-first)

 Eric Graves 

 Oct 17, 2017 12:00:00 AM

### [WSJF (Weighted Shortest Job First) and how to calculate it](https://playbookteam.com/resources/blog/wsjf-weighted-shortest-job-first)

[Read more ](https://playbookteam.com/resources/blog/wsjf-weighted-shortest-job-first)

![cta-img 1](https://playbookteam.com/hs-fs/hubfs/cta-img%201.png?width=692&height=633&name=cta-img%201.png)

## Get started now

Schedule a call to ask questions or start your Free Trial.  
And don’t worry if there’s never a good time to start an improvement initiative--we have a lot of experience helping companies fix the plane while it’s flying.

 

[Schedule a call](https://meetings.hubspot.com/dpaulson?__hstc=92109189.09256e0a56b9b76539ff4745c3b299bf.1741207477844.1743702240355.1744129911884.9&__hssc=92109189.17.1744129911884&__hsfp=2857618120&uuid=d465e448-93da-4ebb-889a-344518052025) [Watch demo](https://playbookteam.com/demo-wow)

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